This process is key to the resulting assimilation, rejection, or persuasion of that message. It was, therefore, concluded that social judgement theory helps the consumers to interpret advertising campaigns and decide whether to act positively or negatively. Answer (1 of 4): You can break it down simply from its name Its a beautiful concept we study in psychology, most importantly interesting one This theory specially considers persuasion. Social Judgement Theory argues that how the recipient of a message perceives and interprets a message, involves a process of judgment and effect that is based on the recipientвЂ™s ego (attitude) and anchoring position (opinion) about the topic. It corresponds to what Sherif called knowingly belonging to a group. Likewise, your rejection of minimal differences is higher. Your acceptance of different opinions is extremely limited.

An understanding of the social judgement theory is important to companies because it helps companies to spend money on advertising campaigns more effectively. The theory of social judgment indicates that latitudes have basically two degrees of involvement: High involvement. The discourse shows that advertisers must use persuasive strategies that will make the consumers to be loyal to their brands more so, the strength of the social judgement theory is that it illustrates the most important elements that motivate people to buy a product and it also shows what the connections are between the motives and attributes of products or services. Thus, the researchers embarked on a self affirmative discourse of the implications of social judgement theory for persuasive advertising campaigns. The way the consumers perceive an advertising campaign will, therefore, determine how they will respond to the advertisement. Advertising is generally aimed at increasing demand, influencing people to change brands or motivating people to make a purchase advertising messages are designed to induce and lure consumers to buy particular products or services.

Social judgment theory